Today: the good counts more than ever. History provides orientation. Continuity strengthens. For new perspectives. And a good life. In 1978, the new label GIN TONIC® was one of the first German brands to make a real statement, shaping the casual wear trend.
Fans love this clothing full of character. It stylishly underlines their casual, sporty and urban lifestyle. And their naturalness. Since then, GIN TONIC® has drawn strength from the tried and tested - and from the fresh energy of today.
This is fashion with its finger on the pulse!
We, the Wartenberg Fashion & Lifestyle Group, are the home of GIN TONIC®.
It all began in the late 1970s with the import of clogs from Scandinavia. Our core areas are shoes, furniture, home textiles and fitness. Our portfolio includes private label producers, whom are supply chain partners for global retailers.
Under our Gin Tonic brand, our licence partners develop and market exclusive collections in various product groups such as fashion, shoes, fragrances and home textiles.
After that, there are no more secrets: in our brand book, the brand presents itself as it is. What does it stand for? Who is the target group? What does it embody? For all those who want to know exactly: the GIN TONIC® Brandbook.